AIRO Brands, Auntie Aloha and Life Cannabis Co. join Petalfast’s route-through-market sales platform in California
Irvine, Calif. (October 20, 2022) – Petalfast, a route-through-market platform for the cannabis industry, announced its partnerships with three brands: AIRO Brands, Auntie Aloha and Life Cannabis Co. The brands join a growing portfolio represented by Petalfast throughout the state of California and nationwide.
The addition of these brands comes amidst significant growth for Petalfast, which recently announced its expansion into the Michigan, Massachusetts and Arizona markets. Since its 2020 launch in California, Petalfast has built a diverse portfolio of high-profile cannabis brands to highlight the most creative product offerings and help both emerging and growing brands sell into and through retail channels in competitive markets. The Company’s collaborative platform approach to distribution and field marketing is a key differentiator, significantly changing how cannabis brands can launch, scale and establish themselves in select markets.
“We continue to embrace our commitment to partnering with strong brands, utilizing our diverse expertise and tailored approach to bring innovative product offerings to market with the most impactful strategies,” said Petalfast CEO Jason Vegotsky. “AIRO, Auntie Aloha and Life stand out in this increasingly competitive landscape, and we are excited to drive their products into new channels of distribution while diversifying the Petalfast portfolio of offerings for our retail partners.”
AIRO is a leading cannabis inhalation brand, available in more than 1,300 dispensaries across the U.S. and Puerto Rico. Driven to create an intuitive, effortless and cleverly designed vapor experience, AIRO uses a high-performance ceramic atomizer to create unique oils that provide a consistent and unaltered experience from the first to last draw. The brand’s premium AiroPro, AiroSport & AiroX vape pens, as well as their unique AiroPod cartridge oil formulations, combine cutting-edge technology with solid construction to guarantee a reliable and potent product.
“From day one, AIRO has maintained its focus on design, vapor delivery, quality, and one-of-a-kind oils with the working belief that no detail is too small,” said AIRO founder and CEO Richard Yost. “Our partnership with Petalfast provides new and exciting opportunities for us to continue building on our national footprint and offer even more consumers the unparalleled experience that comes when using our products.”
Auntie Aloha aims to bring a little bit of paradise into our daily lives. Inspired by the Hawaiian Islands, the female-owned company offers vegan cannabis-infused fruit gummies in a unique mix of flavors, including Lilikoi, Guava, Pineapple, Mango, Coconut, and more. Each gummy contains a 5mg dose of THC infused from organic buds from partner farms throughout California. The brand not only strives to deliver an Aloha state of mind but is also committed to giving back, donating annually to Hawaii-based conservation organizations to help preserve the island’s natural beauty, community and culture.
“Our passion for sharing the colors and flavors of Hawaii by delivering unique, quality experiences to our customers continues to be a driving force for our company,” said Auntie Aloha co-founder Pat Arora. “We are thrilled to work alongside Petalfast and leverage their sales and marketing expertise to share the Aloha spirit with new customers.”
Life Cannabis Co. is on a mission to produce high-quality, sustainable products that make a positive impact on both the cannabis industry and the planet. Grown with organic nutrients, Life flower is produced in a state-of-the-art indoor facility with recycled water and energy-efficient lighting to reduce their water and energy consumption. The company’s earth-friendly packaging is a first in the cannabis industry using biodegradable materials, including hemp, bamboo and unbleached kraft paper, to build a sustainable future in cannabis. In support of this goal, Life donates 5 percent of all profits to charities fighting climate change.
“Since launching in 2020, we have worked tirelessly to cultivate change in the cannabis industry and will continue to create and innovate new earth conscious technologies to help our planet heal,” said Life CEO and co-founder Didier Cohen. “Petalfast is the ideal partner to help us expand our brand presence and elevate our message of a more sustainable future.”
Petalfast is the first-of-its-kind route-through-market platform for the cannabis industry. Petalfast helps cannabis brands thrive via its go-to-market accelerator program in California and through its full spectrum of agency services available to brands nationally. Notable cannabis brands already engaged in the Petalfast platform include Space Coyote, Emerald Sky, Bloom Brands, and Yada Yada. The Company, through its incubator program Pilot by Petalfast, also provides new and recently launched brands with direct access to leading retailers and opportunities to gain first-hand market analysis while also offering select retailers the opportunity to see future brands before they formally hit the market. Petalfast is taking its business model and expanding into newer, competitive markets.
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